The story begins in 1998 when Altra founders, Golden Harper and Brian Beckstead, met in highschool and have been running together ever since. Running and outdoor adventuring have been a major part of their lives and continues to be today.

Their aim was to try and improve the running experience. Research and curiosity led him to create Zero Drop by heating up existing shoe models in a toaster oven, cutting the midsole out and leveling the cushioning platform so they were equal or had zero drop from heel to toe.


After years of tinkering and testing prototypes, altra's founders were determined to share their innovations and bring a new option to the running world. Altra’s unique 3 Core technologies: FootShapeTM, Zero DropTM, and Fit4HerTM were ready for their debut and their first shoe hit the market in 2011.

The idea behind altra shoes are to allow the foot to move in it's most natural way during the gait cycle.